MARKETING

SWIM ACROSS THE CONTINENTS

I worked as the copywriter for the Swim Across the Continents campaign, which saw renowned Dominican swimmer Marcos Diaz swimming between five continents for the Millennium Development Goals. Our campaign won multiple awards in advertising festivals. At Festival Caribe in Panama, Swim Across the Continents won a total of six awards including two Grand Prix and three Golds. Grand Prix were also presented in the categories of Internet and Best Campaign. It also received Golds in the Field Marketing, Internet and Campaign categories. Then, at Festival Volcan, Swim Across the Continents won another Grand Prix, placing Pagés BBDO as a PR agency of the year.

TCKTCKTCK

I designed the local TckTckTck campaign in the Dominican Republic while working with 350.org and collaborating with Oxfam. The TckTckTck campaign brought together an unprecedented alliance of organisations to demand a good climate deal in Copenhagen.

THE ONE BEER

The One Beer was created as a beer with a purpose, aimed at people who wanted to pursue social change. I worked as the copywriter for the brand and helped develop numerous campaigns. Click the button below to see an example.

FUNDEMAR

I volunteered with Fundemar for a little over a year, helping the organisation with advertising, promotion, graphic design and social media management. Fundemar is dedicated to promoting the sustainable use of marine ecosystems and coastal resources through research, education, and support and development of conservation projects. For an example of a brochure I developed for them, click the button below.

VIDA AZUL

I volunteered with the organisation Vida Azul, which promotes conserving the environment and coastal resources through activities that impact people's conscious and that foster the environmental education of future generations in Dominican Republic. I was involved in beach cleanups with Vida Azul and also helped develop several of their campaign pieces and reports. For example, their annual report, which can be accessed via the below button.

CAP CANA

I worked as the lead copywriter for the Cap Cana brand. Cap Cana is an exclusive real estate and hotel tourist destination, located on the eastern shores of the Dominican Republic. You can see some of the campaign pieces I developed for them in the button below.